When Steve Jobs returned to Apple after the foundation of NeXT, the company Apple was at its worst. Thanks to the making and the creative genius of Jobs, among other things, the company was converted in the most successful in the world in just one decade.
One of his greatest achievements was the clearly defined product lines, separating the information staff of the professional, both in the field of desktop and notebook. Right now, everyone is clear what Apple offers, and know which product can meet every need.
However, the latest movements of the company's Apple seem to indicate that everything is going to be mixed again, with products that do not have a public too defined. The recent personnel changes among the heavyweights of Apple, as well as the release of some intermediate products, suggest that this is part of the philosophy of Tim Cook.
In this way, the scheme would still simpler, though less defined. On the one hand we have the iPhone and the iPad, and on the other the MacBook and Mac. As we have said, the boundaries between departments are gradually disappearing, and let's go see how appear intermediate products, as shown by the recent changes in OSX Mountain Lion.
Aside from these technical departments, Apple continues to have what are called cross-cutting teams: Phil Schiller is responsible for the products, Peter Oppenheimer to handle accounts, Dan Riccio of hardware and Jeff Williams of strategic operations. Bruce Sewell will lead the legal team, and Tim Cook is as the head of all of them.
Is the new Apple able to improve of the last decade?
